The phone rings. You know who it is.

Her name, her history and her balance come up before you answer.

Answer it anywhere in the store.

On a computer, a desk phone or your cell, all on the store's number. Transfer it, or park it and pick it up on another phone.

The call lands on her record.

The recording, the transcript and a short summary. Anyone on your team can pick it up from there.

She texts your store number. The team sees it.

Texts, email and web chat come into one inbox. Assign it, snooze it, close it.

Send the photo right from the case.

Text from a computer or your phone. Every message stays on her record, and nobody hands out a personal cell.

New stock arrives. Scan the invoice or memo.

Take a photo and the lines fill in. GIA reports sync to the item.

On memo or yours. Both get tracked.

Each piece is Asset or Memo/Consignment. On memo, the vendor retains ownership until the item sells.

Print the tags. Into the case.

Create the receive, then Print Product Tags. RFID or standard tags, in the colors you choose.

Walk the floor with a reader. The count adds up.

Every move stays in the item's history.

"I also love the RFID tag reading capability - it's made doing inventory regularly a no-hassle event."Scott Cheng, Merry Richards Jewelers

She comes in. Ring it up at the case.

iPad, iPhone, Android or a handheld. Read the tag and it's on the sale.

Every kind of sale, on one screen.

The ring needs sizing. Open a job on the sale.

Photos, due date and her signature, right at the case.

Everyone can see where it is.

On the bench, in the safe or sent to a vendor. Repairs, custom builds and appraisals, each with a status and a due date.

The payment is part of the sale. Nothing to retype.

The amount goes straight to the card reader. It's the same system, on the same record.

Approved. Receipt by text.

Cards, deposits, payment requests by text, gift cards, house accounts and auto-pay.

We match or beat your current processing rates. Bring a recent statement and we'll go through it in five minutes.

Next morning, a thank-you goes out.

With a link to leave a review. You set it up once.

She wants an anniversary band. Send the options by text.

Photos go back and forth on the store's number and stay on her record.

She picks one. Send it for her approval.

Send For Customer Review. She approves it, or sends it back for rework.

Built at the bench. Tracked to pickup.

Parts and labor stay on the job. The same job follows it from the first design to the day she picks it up.

Lunch rush. She calls. The AI receptionist picks up.

It greets her by name and tells her where her repair stands.

She wants a person? It hands her to one.

The whole call goes on her record, like every other call.

Wednesday, it's done. She gets the text.

Set it to Pending Customer Pickup, tick Send a customer notification, and the text goes out.

Sold in the store. Gone from the website.

The site runs on the same inventory, so there is only one thing to update.

"One of my favorite features is the ability to load items onto our website directly from the POS system in real time."Scott Cheng, Merry Richards Jewelers

New piece in? Ready to sell online.

AI Product Studio makes the product photos. Product feeds go to Google, Facebook and Instagram.

A question on the site? Same inbox.

The texting widget on your website goes to the team, on the same record.

Everything from her week. One record.

Anyone on your team can open it and pick up where the last person left off.

Here is what a real week sounds like.

Based on real calls and texts from a jewelry store on Flawless. Names and details are changed.